Elderberry supplier INS Farms has launched its own line of branded raw materials
INS Farms (Purdy, MO), the largest grower/processor and supplier of black elderberry (Sambucus nigra) in North America, has entered into the natural health ingredient space with its Elder Pure line of elderberry raw materials. The line includes whole fruit elderberry powder, organic elderberry juice powder that 100% water soluble with no additives, elderberry seed oil, elderberry liquid extracts syrup, and black elderberry extract powder.
“Elderberry’s time in the marketplace is here and it is something we have been preparing for,” said Devon Bennett, co-founder and CEO, in a press release. Bennett initially began operating with the berry three years ago as a partner with a consumer brand. “At that time, maybe 20% of the people we met at trade shows were familiar with elderberry as a consumable product,” he explained. “However, now in 2019 thanks to several mommy bloggers and the circulation of natural remedy stories online, most people have at least heard of elderberry before. As a grower and vertical elderberry supplier, we are heavily emphasizing the widespread benefits of elderberry.”
Bennet and his team began planting elderberry in 2013, he founded INS with his partner Brittany Lueckenhoff in 2015, and now how 100 acres of elderberry, with 160 more acres in development. “We have guaranteed sustainability and supply. We have standardized our berries. The North American black elderberry has the same quality as the European black elderberry, but it is distinctive in that it has a unique DNA biomarker,” explained Bennet. It takes 4-5 years for the plants to mature and provide nutrient rich elderberry, he adds, and the firm has funded testing and have qualitative research to illustrate their properties.
INS Farms also has its owns a processing center that performs juicing, concentrating, drying and cold storage, for a wide variety of consumer product applications.